Word has recently reached me that Apple has toppled Aston Martin as the UK’s perceived ‘coolest brand’.
This leaves me in something of a quandary as I am a massive fan of both, am lucky enough to own items produced by both brands and believe them both to be at the top of the tree as far as quality is concerned.
I have to stress – at this point – that the perception of ‘cool’ had nothing whatsoever to do with the purchase of either brand – simply the desire to purchase and own quality products.
That said, however, in terms of perception of ‘cool’ – what would you (dear reader) rather be seen in possession of? A stunning Apple product….
...or a stunning Aston Martin?
Comments and thoughts, as always, are most welcome....